About

Since 2000, Mazda has used the phrase "Zoom-Zoom" to describe what it calls the "emotion of motion" that it claims is inherent in its cars. Extremely successful and long-lasting (when compared to other automotive marketing taglines), the Zoom-Zoom campaign has now spread around the world from its initial use in North America.

The Zoom-Zoom campaign has been accompanied by the "Zoom-Zoom-Zoom" song in many television and radio advertisements. The original version, performed by Jibril Serapis Bey (used in commercials in Europe, Japan and South Africa), was recorded long before it became the official song for Mazda as part of a soundtrack to the movie Only The Strong (released in 1993). The Serapis Bey version is a cover of a traditional Capoeira song, called "Capoeira Mata Um". In 2010, its current slogan is "Zoom Zoom Forever". The longer slogan (Used in TV ads) is "Zoom Zoom, Today, Tomorrow, Forever".

Early ads in the Zoom-Zoom campaign also featured a young boy (Micah Kanters) whispering the "Zoom-Zoom" tagline.[37]

Since 2011, Mazda has still used the Zoom-Zoom tagline in another campaign called "What Do You Drive?". The punchline for this is "At Mazda, we believe because if it's not worth driving, it's not worth building. We build Mazdas. What do you drive?".

Things you might not have known about the MX-5

The MX-5 continues to be the best-selling two-seat convertible sports car in history and by July 2014 over 940,000 MX-5s had been built and sold around the world

Winner of the Japan Car of the Year award in 2005

Named after the Mazda eXperiment, project No: 5

Did you know that the Mazda MX-5 shares the same door handle as the Aston Martin DB7?

In 2009, English automotive critic Jeremy Clarkson (from Top Gear) wrote:

"The fact is that if you want a sports car, the MX-5 is perfect. Nothing on the road will give you better value. Nothing will give you so much fun. The only reason I’m giving it five stars is because I can’t give it fourteen"

 

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